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Ever wonder why some local businesses appear at the top of Google and higher than your business despite the lower reputation? Google and most search engines typically display the most reputable local business at the top of their rankings, unfortunately they don’t base this on your offline reputation but it is instead based on many online factors attached to your website. The aim of Local SEO is to optimize your business and website for local search. For example if you own a very reputable plumbing business and you searched for the term “Bournemouth Plumbers”, wouldn’t it be wonderful to be ranked No. 1 for that keyword?
Businesses who have a physical location that typically serves customers in the branch can benefit greatly from Local SEO. Such businesses include:
Local SEO can also be applied to companies who service a region or an entire nation, if the related search terms to the business often have local intent.
Now you’re probably wondering how much you will earn if you decide to invest in Local SEO for your website, and you also may be wondering what a high ranking on Google actually means. Below is a table of the single keyword term and how often it is searched per month. Don’t forget that for an industry there are many variables of the keyword terms used and so the average monthly searches are much greater than displayed below.
|Keyword||Avg Searches Per Month (Google)|
|Estate Agents Bournemouth||600|
|Restaurants in Bournemouth||1000|
|Restaurants in Poole||390|
|Web Design Bournemouth||260|
The majority of visits from those searches will typically go to the top 5 in ranking. Depending on your industry, by the time you compile a whole list of keyword terms, (which will be done during the competitor and keyword analysis) and taking into account the different search engines other than Google such as Yahoo and Bing; a term such as “plumbers Bournemouth” will receive over 1000 local searches per month. You could be receiving over half of those visits.
Local SEO is an invaluable source of new customers and clients. These techniques allow your business to rank well and appear to search engine users who are looking for local businesses and services. The huge benefit of this is unlike most forms of advertising where you advertise, you get a few leads from it, and that’s where it all ends, unless you continue cashing out for new ads constantly. A strong web presence is something which is built and takes a bit of time, but once achieved you will reap the rewards for months to years afterwards.