Tips When Localizing Mobile Apps - Graftene Blog

Tips When Localizing Mobile Apps

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Its true with Mobile Apps, what will make an app successful in the market can fail miserably to other apps. That is why the dramatic increase of localization testing on mobile apps over the last decade. We have listed top tips that you should understand when localizing mobile apps and expand to the international market.

So how can you ensure that the success of your app locally equals to success world wide?

Develop an App for the international audience before going local

The world out there is so big that it can cover a big population when your app is launched. The bigger the audience the bigger the chances of notice. Usually the main objective is get feedbacks, reviews, suggestions for the app. Multiple languages, components, culture and western audiences havethe propensity to search for new apps everyday and test it out.

The second strategy other mobile apps businesses cater to is localizing mobile apps after it hits a certain download quota. Globalization – Localization; the demographics of the download data usually helps out with the target market of the app and its improvements.

Simple UI

Not all mobile app users are tech geeks and tech savvy. Majority tend to get confused about the use of the mobile app. Simplifying, catchy graphics and sticky color scheme should help enhance user interface and not complicate the app. Busy interface tend to make navigation difficult and slow loading time which converts user abandonment.

Understand Global Cultures and Sensitivities

Generate a study or understand how global mindset works, sensibilities, and expectations in reference to user purposes and principles that can be adapted to the design of the app.

Market Partnerships

There is always a possibility that you will overlook an aspect of the market. What you may learn from partnering with others in building a UI design can play in the success of the app than what you expect.

Experts that are grouped together always have the odds for success in any endeavor.

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1 Comment on "Tips When Localizing Mobile Apps"

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Magus
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The online localization tool https://poeditor.com has a very simple user interface that can be used to translate software strings in a team.

Give it a look if you want to automate your app localization workflow, it’s one of the best l10n solutions I’ve encountered so far.

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