The Importance of HTTPS for SEO

Marvin Magusara

What is HTTPS/SSL? HyperText Transfer Protocol Secure is the communication between the browser and web server. HTTPS encrypts the communication between your browser and the webserver so that the data you transmit remains secure from external sources (ie your neighbour or the government). HTTPS indicates the websites authenticity and can be recognised by the green […]

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4. Complete SEO Guide – Tools for SEO

Just starting this Complete SEO Guide? Start here! Previous Articles: 1. Complete SEO Guide – On-site SEO 2. Complete SEO Guide – Off-site SEO 3. Complete SEO Guide – Local SEO **** On-Site SEO Tools https://kwfinder.com/ Influencer outreach and link building https://ninjaoutreach.com/ Help with finding long tail keywords https://adwords.google.co.uk/KeywordPlanner Keyword research tool https://moz.com/researchtools/keyword-difficulty Get keyword difficulty https://www.google.com/webmasters/ Essential […]

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3. Complete SEO Guide – Local SEO

Just starting the Complete SEO Guide? Start here! Next: 4. Complete SEO Guide – Tools for SEO **** Note: If you are looking for a more comprehensive guide on Local SEO then check out our partner website BubbleLocal SEO. Local Search Engine Optimization is very similar to normal SEO, in fact, you would do everything described in […]

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2. Complete SEO Guide – Off-site SEO

Just starting the SEO Guide? Start here! Next: 3. Complete SEO Guide – Local SEO ***** Unlike On-site SEO, this process takes place outside of your website. It is the process of promoting your website across the Web. The main bulk of off-site SEO process is trying to acquire backlinks from other websites but it can […]

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1. Complete SEO Guide – On-Site SEO

Just starting the Complete SEO Guide? Start here! Next: 2. Complete SEO Guide – Off-site SEO **** First let’s understand how search engines view your website. Quite simply, they send robots that “crawls” the web and sites likes yours. When these pages are crawled, they are “indexed” on a very large database and are graded on over […]

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Search Engine Optimisation (SEO) – Everything You need to know!

Search Engine Optimisation (SEO) can be overwhelming. There are so many guides, blog posts, and tutorials out there, so much information to absorb. I subscribe to the 80/20 rule (Pareto principle). That is, 20% of the effort for 80% of the outcome. This guide is intended to teach you everything you need to know about […]

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Search Engine Optimisation (SEO) – Simplified

Trust me, it does sound simple… What is SEO? Getting your Website to rank higher in Search Engines! But How? Give the search engines what they want! 1. Have a very good website (Great content, images, site speed, page titles, headings, URL structure, responsive etc). 2. It’s a popularity contest! Measured by the amount of […]

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Getting Your Website Listed in Google

Marvin Magusara

Search engine optimisation is an integral part of any business establishing presence online, but for businesses that are more confined to local customers, SEO can be more useful for finding new customers and improving visibility. Search engines like google are constantly updating their algorithms to provide better and useful search results to users. It is […]

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Simplify your Company’s Search Engine Optimization Strategy

One effective strategy that company applies in drawing audience is a well proportioned content strategy. Best example is trailers of movies or a sneak peek behind the scenes of the movie footage and engaging blog content that basically hooks readers. Normally a call to action linked to the contact form is found in the article […]

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Negative Web Rankings: Are you one of the victims of an SEO Attack

Marvin Magusara

One of the many web owner problems last year was getting penalised by Google. This sneaky tactic is commonly referred to as Negative SEO; where people create bad or spammy links to competitor’s website so that whenever Google crawls their website they get penalised. Its a method to get around Google’s success in cleaning the […]

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