Graftene Blog


Insights, news from Graftene people

The Importance of HTTPS for SEO

Marvin Magusara

What is HTTPS/SSL? HyperText Transfer Protocol Secure is the communication between the browser and webserver. HTTPS encrypts the communication between your browser and the webserver so that the data you transmit remains secure from external sources (ie your neighbour or the government). HTTPS indicates the websites authenticity and can be recognised by the green lock […]

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Digital Copyrighting and why it is very important

Marvin Magusara

Digital Copyrighting and why it is very important What is Digital copyright? This is a legal ownership claim to contents that are published online. These content may be digital, media or print. When you get a copyright for the work that you have published online, you are recognised as the original legal owner of that […]

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4. Complete SEO Guide – Tools for SEO

Marvin Magusara

Just starting this Complete SEO Guide? Start here! Previous Articles: 1. Complete SEO Guide – On-site SEO 2. Complete SEO Guide – Off-site SEO 3. Complete SEO Guide – Local SEO **** On-Site SEO Tools https://kwfinder.com/ Influencer outreach and link building https://ninjaoutreach.com/ Help with finding long tail keywords https://adwords.google.co.uk/KeywordPlanner Keyword research tool https://moz.com/researchtools/keyword-difficulty Get keyword difficulty https://www.google.com/webmasters/ Essential […]

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3. Complete SEO Guide – Local SEO

Marvin Magusara

Just starting the Complete SEO Guide? Start here! Next: 4. Complete SEO Guide – Tools for SEO **** Note: If you are looking for a more comprehensive guide on Local SEO then check out our partner website BubbleLocal SEO. Local Search Engine Optimization is very similar to normal SEO, in fact, you would do everything described in […]

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2. Complete SEO Guide – Off-site SEO

Marvin Magusara

Just starting the SEO Guide? Start here! Next: 3. Complete SEO Guide – Local SEO ***** Unlike On-site SEO, this process takes place outside of your website. It is the process of promoting your website across the Web. The main bulk of off-site SEO process is trying to acquire backlinks from other websites but it can […]

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1. Complete SEO Guide – On-Site SEO

Marvin Magusara

Just starting the Complete SEO Guide? Start here! Next: 2. Complete SEO Guide – Off-site SEO **** First let’s understand how search engines view your website. Quite simply, they send robots that “crawls” the web and sites likes yours. When these pages are crawled, they are “indexed” on a very large database and are graded on over […]

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Search Engine Optimisation (SEO) – Everything You need to know!

Marvin Magusara

Search Engine Optimisation (SEO) can be overwhelming. There are so many guides, blog posts, and tutorials out there, so much information to absorb. I subscribe to the 80/20 rule (Pareto principle). That is, 20% of the effort for 80% of the outcome. This guide is intended to teach you everything you need to know about […]

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Search Engine Optimisation (SEO) – Simplified

Marvin Magusara

Trust me, it does sound simple… What is SEO? Getting your Website to rank higher in Search Engines! But How? Give the search engines what they want! 1. Have a very good website (Great content, images, site speed, page titles, headings, URL structure, responsive etc). 2. It’s a popularity contest! Measured by the amount of […]

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